Lead Generation Specialist - MSP

Do you want to join a leading Managed Service Provider supporting businesses with secure, reliable, and scalable IT solutions? 

Our client, a well-established MSP in the Houston area, delivers managed services across networking, systems, cloud, and cybersecurity, helping organisations optimise and future-proof their IT environments. They are seeking a Lead Generation Specialist with a passion for technology and a proven background in IT sales to drive new business development by generating leads and setting qualified appointments for the senior sales team. Working closely with account managers, this role plays a key part in building strong, profitable client relationships.

If you are interested in learning more, get in touch today! 

Responsibilities

• Manage the new client sales pipeline, including lead generation, prospecting, and opportunity qualification through cold calling, email outreach, networking, onsite visits, and industry events.
• Build strong rapport with prospective clients and schedule qualified appointments for the Senior Sales Team.
• Meet and exceed monthly and quarterly sales targets by identifying client needs and promoting the full IT services portfolio.
• Maintain up-to-date knowledge of industry trends, emerging technologies, and the competitive landscape to position the business effectively.
• Conduct market research to identify potential clients and understand their IT requirements.
• Accurately track sales activity, interactions, and pipeline progress using HubSpot CRM.
• Attend networking events and conferences to expand professional connections and generate new leads.
• Participate in weekly sales meetings, reporting on lead generation activity and pipeline performance.
• Carry out a high volume of outbound activity, including 80+ cold calls per week, supported by email and multi-channel engagement.

Skills & Experience

• Previous experience in IT sales or a related commercial role is highly desirable.
• Bachelor’s degree in Business, Marketing, IT, or a related field is preferred.
• Strong understanding of IT services, including managed services, cloud solutions, and cybersecurity.
• Excellent verbal and written communication skills, with the ability to build rapport and influence decision-makers.
• Proven track record of meeting and exceeding sales targets.
• Proficient in CRM platforms and Microsoft Office applications.
• Self-motivated, goal-oriented, and able to work independently as well as collaboratively within a team.
• Strong problem-solving skills with excellent attention to detail.

• Able to manage multiple priorities effectively in a fast-paced, target-driven environment.

Salary & Benefits:

• Competitive base salary ($65,000) plus commission and annual performance bonus.
• Comprehensive health, dental, and vision insurance.
• Employer-paid life insurance and AD&D.
• Retirement savings plan with company match.
• Professional development opportunities.
• Collaborative work environment and career growth potential.